Save The Butts
Buttcoin
Entry for Young Lions UAE 🦁
INSIGHT
Every office park or building in the UAE has a designated high-traffic smoking area.
THE IDEA
Every Butt Matters
To get corporations involved in recycling cigarette butts, we’re turning trash into treasure. Our campaign gives value to used cigarette butts.
By introducing a new coin and our app, we’re gamifying the everyday for all employees.
Introducing Buttcoin
The coin that will save the planet one butt at a time.
Companies can trade 1 kg of butts collected for 1 Buttcoin.
Employees will dispose of their cigarette butts in assigned bins we will place in office smoking areas.
Corporations can track their digital wallet on our app. The coins can be used to purchase a LinkedIn Learning license for their team.
People are often on their phone during smoke breaks.
Open hotspots will be set up to trigger every smartphone’s available Wi-Fi network feature.
Once connected, a pop-up will prompt users to download the app and start earning Buttcoin.
Our partnership with Google Maps will help employees go the extra mile and collect more Buttcoins.
Users can simply search buttcoin in the search bar and Google Maps will locate the most commonly littered spots in their area.