Toronto Copywriter

Smartwater x NSL

Smartwater x NSL

 
 

In 2025, the Northern Super League made history as Canada’s first professional women’s soccer league. But making history was just the beginning.

For its second season, we introduced Drop the Limits 2.0, a content series that shifted the narrative from proving they belong to proving how far they can go.

Through the stories of returning athletes, we captured the evolution of a league and its players, revealing the lessons learned, the standards raised, and the relentless work behind their growth.

 

CD: Sasha Newton & Daniel Bennett
Copywriter/Creative: Aliya Khatri